The potential for oat production and marketing in Northern Ireland
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The potential for oat production and marketing in Northern Ireland

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Published by Economics and Statistics Division, Dept. of Agriculture in Belfast .
Written in English

Book details:

Edition Notes

StatementW.G. Hutchinson & M.C.F. Cook.
SeriesStudies in agricultural and food economics,
ContributionsCook, M. C. F.
LC ClassificationsMLCM 93/03691 (H)
The Physical Object
Paginationv, 74 p. :
Number of Pages74
ID Numbers
Open LibraryOL1904839M
ISBN 10185527017X
LC Control Number90107607

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Northern Ireland's only oat miller has won the Chartered Institute of Marketing Ireland award for the best-integrated marketing and communications campaign. Oat Production and Consumption Oats have been grown for thousands of years mainly as an animal feed crop, but during the 19th century, oats won accep-tance as part of the human diet. Oats be-long to the grass family Gramineae. The most cultivated oat species in the world are Avena sativa L. (common covered white oat). The global oats market is growing at a CAGR of % during the forecast period ( - ). The high nutritive content of oats is the major driver of the market. Additionally, an increase in preference for healthy meals and demand for convenience food is also driving the global oats market. Oats represent a major food source and currently rank sixth in the global production of cereals, after maize, rice, wheat, barley and sorghum. With their high nutritional values, such as dietary fibre, unsaturated fatty acids, beta-gluten, proteins, vitamins, minerals and antioxidants, they have become a staple food in a number of countries.